Deconstructing business models, books & videos with first principles.
Every article includes historical evidence & business takeaways.
Deconstructing business opportunities using the 'Founder Mode' seven-step framework
Deep dives into iconic companies using first principles + EMBA frameworks (BMC, Five Forces, SWOT, Value Chain)
Deconstructing books, videos, and dramas using first-principles thinking — with historical evidence and business takeaways
Exploring fascinating questions with data and first principles — cross-country comparisons, empirical analysis, hypothesis testing
First-person travel stories — sights, food, and reflections from around the world
Sakes, whiskies, and wines I've tasted — with region, brewery background, specs, and reference prices
AI integration, system setup, and tech consulting — accelerating your business with technology